Client / Santander Consumer Bank
Agency / McCann (Copenhagen)
Creative team / Peter Conlan, Lasse Markvart Munkstrup
Production / Holy Ravioli
“When It Feels Right” is a cross-Nordic brand platform with on-going campaign initiatives for Santander Consumer Bank that highlights the varied and personal reasons why people choose to borrow money. Life is full of financial decisions, and whether it’s to fund a significant purchase, cover unexpected expenses, or seize new opportunities, borrowing is a decision that should be made with careful thought and confidence. The campaign reinforces the idea that while each reason for borrowing is unique, it’s always a wise choice “When It Feels Right” to you.