Client / Kildevæld (The Coca-Cola Company)
Agency / McCann (Copenhagen)
Creative team / Peter Conlan, Mads Schmidt, Lasse Markvart Munkstrup
Everyone knows that water is healthy, but studies have shown that positivity is actually the most potent source of vitality. That’s why we let Kildevæld start a wave of positivity in a campaign that encourages seeing the glass as half full instead of half empty – by illustrating negative situations turned to a positivity twist. All in the hope of inspiring to choose a positive perspective and let it spread to others – to kickstart #DenPositiveBølge (The Wave of Positivity)
