Client / Maybelline New York
Agency / McCann (Copenhagen)
Creative team / Signe Jørgensen, Lasse Markvart Munkstrup
For the annual Maybelline New York Christmas campaign across the Nordic region, I accompanied the stunning visual universe (done by my talented colleague, Signe) with witty social-first copy combining a reference to the iconic all-time Christmas classic “All I want for Christmas” with key product features.
