Client / L’Oréal Paris
Agency / McCann Worldgroup (Nordics)
Creative team / Rob Brown, Lasse Markvart Munkstrup
Photographer / Oliver Knauer
“Lessons of Worth” is a global L’Oréal Paris campaign, centered on empowerment and self-worth. Through compelling storytelling, the campaign explores themes of beauty and confidence, encouraging women to embrace their inherent value. As part of this initiative, we produced five Nordic-specific videos that highlight diverse perspectives on self-worth across the region. These videos, tailored to resonate with a Nordic audience, seamlessly integrate with the broader campaign to inspire and engage a wide audience across digital platforms.
