Client / Vichy + La Roche Posay
Agency / McCann (Copenhagen)
Creative team / Signe Jørgensen, Lasse Markvart Munkstrup
Photographer / Christian Gravesen
“The Daily Unskippable Step” campaign for Vichy and La Roche Posay reminds consumers that no skincare routine is truly complete without the magic of sunscreen. The campaign shines a spotlight on sunscreen as the ultimate, can’t-miss step in your daily routine with vibrant visuals and a fun, approachable tone. We encourage everyone to embrace sunscreen as their skin’s best friend because when it comes to protection, it’s the step you should never skip!
